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Business Opportunities in Tourism
Tourism income is predicted to triple by 2020 in Lapland.
Even climate change increases the competitive advantage of Lapland as fewer places in the world can guarantee snow. As the “gateway to Lapland” and as a fascinating destination by itself Rovaniemi is set to benefit from the growth boom.
Rovaniemi is considered as the World Capital of Christmas.
The Christmas theme is at all times present and the visitor can meet Santa Claus around the year. The Sámi ethnic culture and reindeer husbandry complement this image.
Rovaniemi region forms a unique combination of a lively modern city surrounded by exotic Lappish nature.
Rovaniemi lies on the Arctic Circle at the confluence of two of Finland’s major rivers and is surrounded by hills. Summertime visitors experience midnight sun when the sun never sets; wintertime it is sometimes possible to see flashes of northern lights (aurora borealis) in the sky.
Finland’s most popular tourist destination for international visitors after Helsinki.
Thanks to many sights, different seasons and congress traditions, Rovaniemi is a year-round destination. The popularity of Rovaniemi also means the tourism sector is very developed in Rovaniemi. Rovaniemi is easily reachable from around the world. The” Official Airport of Santa Claus” is an international airport at a 10-minute drive from the city centre. No traffic jams!
For more information, please consult the attachments and links or
directly at Rovaniemi Regional Development Agency.
TOURISM Business Fact Sheet for Rovaniemi.pdf
Rovaniemi Tourism Figures Jan-Dec 2008.pdf
Regional Economic Impact and Development of Tourism in Rovaniemi.pdf
Lapland Tourism Strategy 2007-2010 - abstract.pdf
Travel and Tourism in Finland - IIF December 2006.pdf
Rovaniemen Kehitys Oy | Ainonkatu 1, 96200 Rovaniemi